My Why as The Keepsie™ Mom

08 Dec
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This is my blog, my personal story. And, this is my daughter…My forever why.

Everyone needs a why. At least that’s my belief. When I explored my Why for being inventor of The Keepsie™ I discovered a few Why’s and became clearer on others.

Why did I create The Keepsie™?

Because I got tired of crumbs and hair being stuck on my daughter’s pacifier.  Because I wanted to make them stay cleaner to keep my baby girl as healthy as possible. Because I was annoyed by my daughter dropping it and me having to find a sink before I could give it back to her.  I searched (and searched) for a cover that would keep her lion pacifier clean when I put it in my purse or diaper bag and I never found one that worked for me, mostly because there wasn’t one that existed.  There were a lot of things to use as a cover but none were compatible. And the plastic baggy was gross to me when I learned that it built up bacteria because it didn’t have air holes for air flow and drying. Changing pacifiers to one that had a compatible cover wasn’t an option because Lion was her best friend. I had to figure something out!

Why am I excited about The Keepsie™?

I honestly couldn’t get it. How has no one else thought of this?! It has to be somewhere! It wasn’t. And THAT was exciting, is exciting…and scary. But still exciting! Every baby I walk by that has one of these pacifiers I think, soon you’ll have The Keepsie™!  It’s exciting to know their best friend is going to stay cleaner and safer from environmental hazards. It is also exciting to know I did it. Just like any accomplishment you have in life, you feel proud. I am proud of the concept and product and am extremely proud this is now a part of our baby’s generation.

 

Why did it take me so long to produce The Keepsie™?

I started the patent process in 2013, applied in 2014 and then I got scared. I designed the cover but knew it still needed work so I got scared and put it on pause.  I found a manufacturer… I got scared again. BUT THEN I finally got scared of the thought- if I didn’t produce it someone else would. How could they not, right?!  Finally I figured out how to make my fear work for me versus against me! And so the patent was approved in 2016 and here it is being produced in 2017.

 

What’s my ultimate why?

Jamison Grey Steuer, currently age 4. Just like any mom my child is my real drive in life. To be my best, to model hard work, to teach her to create and follow her dreams. She was the inspiration behind The Keepsie™. At first I wished I had completed it when she still used the pacifier but ultimately it’s actually been pretty awesome that she does product testing with me and I have her child perspective that contributes to The Keepsie™. She’s my biggest Why and always will be.

 

The Keepsie™ Why:

To keep baby’s pacifiers cleaner and safer from external unpleasantries and hazards with safe, non-toxic and cute covers.

The Keepsie™ Mom Thoughts:

What’s your Why?

  • What are you passionate about?
  • What drives you?
  • What is your purpose in life?
  • What are you doing when you find your heart smiling?
  • If you could pick one thing to do every day what would it be?
  • Are you following your why?

For more information on The Why view Ted Talk Start with Why by Simon Sinek

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